When we are riding our car and suddenly the light turns from green to yellow, many people who are in a rush consider the risk in the blink of an eye and speed up the car to get through before the light turns red. Why, because we want to advance, we don't want to be stopped.
When business is going well (green light), we are cruising and continuing our journey. But when business is getting in rougher times (yellow light) and there is a chance we go down (red light), suddenly we become anxious and start hesitating. We hesitate to take a decision, we hesitate to invest, we are paralyzed by risk ... we do everything but speeding up, although we all know that should be the answer to rougher times. Take action. Go for you goals. Live your dreams.
So next time your business faces difficulties, don't paralyze, but keep on taking action before your business is stopped.
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